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The Complete Resource to Create KPI Dashboards

In order to create a KPI dashboard, you need to follow these 6 steps:

  1. Define your business goals
  2. Decide how to measure these goals
  3. Choose up to 20 KPIs you’d like to measure
  4. Start gathering the data
  5. Set up an online dashboard to show your KPIs

If your company doesn’t already use a KPI dashboard, it likely will do so in the nearest future. A business dashboard that displays real-time data and indicates company’s overall performance is becoming increasingly popular.

The main benefit of KPI dashboard software is that it collects all the data from separate tools used by various teams and combines it on a single dashboard. Instead of visiting tens of different websites and online tools to gather information about the company’s performance, team leaders can access all the relevant data in a matter of seconds.

If you haven’t heard much about project dashboards, don’t worry. We’ve got it covered for you.

Read the beginner’s guide here:

KPI Tracking Dashboard. The Complete Guide

For more information, check out these helpful resources:

What Is a Key Performance Indicator (KPI)? via Geckoboard

Comprehensive Guide to KPI Dashboards via Smartsheet.

In Scoro, we use multiple dashboards to track our sales, finances, and marketing achievements. These KPI dashboards have become an invaluable resource for understanding our business goals and following the progress towards these.

But how can you create your first KPI dashboard and what do you need to know?

Read on: What is a KPI

How to create a KPI dashboard:

First of all, creating a perfect business KPI dashboard isn’t an easy job.

You need to be aware of your business goals and think about the best methods to measure the progress and achievements. Next, you have to find the means to collect relevant data (you probably already collect a huge amount of data but lack the right tools for tracking and measuring it). A business dashboard helps to bring together all the missing pieces while displaying data in a structured and organized way.

Here are the five essential questions everyone should answer before creating a KPI dashboard.

1. What are the desired business results?
2. How can the KPI results be influenced and improved?
3. Does the team have all the relevant data needed to track goals?
4. Who is going to use the KPI report and what do they need to know (i.e. which KPIs and metrics should be included)?
5. How to visualize specific KPIs (graphs, metrics, diagrams, etc.)?

Read an in-depth guide exploring the answers to each of these questions:

Read on: Best KPI Dashboard Software & Tools. Reviewed.

guide to kpi dashboard

Which KPIs to measure?

There are endless opportunities and business metrics that one can measure. The same data can be visualized in tens of different ways and tell multiple stories about the company.

To give some examples, let’s take a look at four categories of commonly tracked KPIs.

Read on: KPI Reporting – 62 Tips, Hacks, and Tools to Succeed

Sales KPIs

Sales KPIs indicate the performance of the sales team, including the number of new leads, lead-to-customer conversion rate, average deal size, monthly growth in sales results, etc. The best practice is to create a separate sales dashboard that displays all the relevant KPIs and gives an invaluable overview during the sales meetings.

Here are some examples of widely used sales metrics:

  • Monthly sales/new customers
  • Monthly new leads/prospects
  • Lead-to-sale conversion rate
  • Customer lifetime value/customer profitability
  • Customer turnover rate

These metrics were only the beginning. There and numerous sales KPIs that one can measure. See more here:

16 Measurable Sales KPIs for a Highly Informative Executive Dashboard via Scoro

7 Key Performance Indicators That Every Sales Manager Should Use via Salesforce

Sales KPIs: How to Define the Right Metrics for Your B2B Sales Team via Geckoboard

Marketing KPIs

If you’ve ever wondered how to measure your marketing results more accurately, a KPI dashboard might be the answer. You can pull in data from your favorite analytics tools such as Google Analytics and Facebook Ads Manager to see all the relevant data displayed on one real-time dashboard.

Here are a few examples of marketing KPIs:

  • Cost per lead generated
  • New leads per marketing channel
  • Monthly website traffic
  • Returning vs. new visitors
  • Website conversion rate
  • Inbound links to website

For a complete overview of all the opportunities for tracking marketing performance, see these helpful guides:

Definite Guide to Tracking & Improving Over 30 Digital Marketing KPIs via Scoro

Marketing KPI Definitions and Benchmarking Data via opsdog

What are the typical KPIs for the marketing department? via Quora
Top 10 Marketing KPIs for Small Businesses via Scoro

Project management KPIs

Teams often manage their work in projects to get a better overview of the overall progress. Tracking project metrics helps to meet deadlines and keep budgets in balance. A project dashboard is an excellent option for tracking important project metrics.

Read on: Business Budgeting Software

Widely tracked project KPIs include:

  • Planned Value (PV)
  • Actual Cost (AC)
  • Earned Value (EV)
  • Cost Variance (CV) (Planned Budget vs Actual Budget)
  • Cost Performance Index (CPI)
  • Planned hours of work vs actual situation

To bring more structure to your projects, learn more from these thought leadership articles:

KPIs for Agile Project Managers and Business Analysts (slideshow) via Enfocus Solutions

PMO KPI examples for measuring success via PMO Guru

Financial KPIs

A financial dashboard gives a trustworthy overview of a company’s overall performance. It indicates whether the revenue is increasing or declining and helps to keep track of profits or losses.

To give an example, here are some popular financial KPIs:

  • Operating Cash Flow (OCF)
  • Current Ratio
  • Quick Ratio / Acid Test
  • Net Profit Margin
  • Working Capital

There are many more financial KPIs that help to improve results when correctly measured. See more thorough lists here:

Financial Metrics and KPI Examples via Klipfolio

Top 20 Financial KPIs Every CFO Dashboard Should Have via CompuData


Now that you’re familiar with the concept of business dashboards, you can move on to creating a dashboard yourself.

If you’d like to see how the entire process of setting up a KPI dashboard works, see the set-up guide for Scoro’s business dashboard.

How to Create a Perfect Business Dashboard With Scoro

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