20 Best Online PR Tools (The Ultimate List)
The public relations industry is constantly changing and evolving, even more so in the digital age. Social media is rapidly taking over the print media, and as the influencers have moved online, that’s where the most action takes place.
New media channels appear daily, and old PR methods just don’t cut it anymore. Whether you work in a PR firm or an in-house public relations department, the message is clear: to benefit from the flood of information, you must step up your game and take advantage of all the amazing PR tools available.
Management & Collaboration
Your network of journalists and bloggers is a highly valuable asset. But are you making it work for you?
Mustr helps you and your team organize your network of journalists and bloggers. That way, you can concentrate on improving your relationship with them.
Pricing: From $54/month with a free 15-day trial.
Pricing: From $22/user with a free 14-day trial.
Prezly helps corporate communication teams speed up their workflow with a platform for newsrooms, contact management, and outreach: the better way to do stakeholder communication.
Pricing: From $150/month.
Cision is a full-featured PR software. It’s database contains more than 1.6 million journalists, influencers, and editorial contacts. The platform provides advanced distribution, tracking, and analyzing features to makes sure you never miss a mention or fail to prove the value of your agency’s PR efforts.
Pricing: Upon request.
Answer the Public
“Consumer insight for PR in the Age of Google.”
Answer the Public is a simple yet valuable tool with one purpose – understanding the questions people have about a certain topic.
When you start typing into Google (or Bing, if you’re into that), it tries to guess what you’re thinking about before you’ve even finished. The recommendations are triggered by two things: search volume, and mention volume. These suggestions are the data points which feed Answer the Public. You type in a concept or a topic, and it visualizes questions people have around that topic.
Mashfeed helps you cut through the clutter of the top social media sites so you can focus on the content that matters to you most.
Meltwater is a media intelligence tool for strategic planning, connecting with the audience, and measuring success. The PR solution helps to stay on top of billions of real-time editorial, blog, and social media conversations, and extract the insights you need to understand and drive brand perception for your company.
Pricing: Pricing on request
BuzzSumo is designed to help you discover content that your audience wants to engage with and identify influencers to reach out to.
Simply enter a topic into the search bar, and BuzzSumo delivers recent top articles on the subject. The sharing information for each article provides good insight into what articles people think are worthwhile, making it an excellent resource for content promotion, curation and article development.
Pricing: From $99/month
Pitching Notes (the Yelp or TripAdvisor for media relations) is an online community offering PR pros the chance to share experiences and tips on how to pitch specific journalists, in the form of reviews.
Hemingway App is an interactive editing tool that calls out grammar errors, the use of passive voice and improves the overall readability of your writing. It’s an excellent tool for improving outreach messages.
This post got a readability grade of 9. Yay!
Pricing: Free. Desktop version $9.99
CoSchedule Headline Analyzer
The Headline Analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. Chances are, if you have a catchy headline that speaks to users, your outreach message will get a click!
Canva is a simplified version of Adobe Photoshop and InDesign geared towards generating social posts, blog graphics, Twitter headers, Facebook ads and the like. Create stunning visuals with no design skills needed.
Pricing: Free & paid from $9.95/month
Pexels is a free, CC0 License (to be used for any purpose) stock photo resource of beautiful photos from various categories.
Pitchengine allows you to take control of the presentation of your pitch. Upload your images, video, and embeds into Pitchengine, choose a style that fits your content, and Pitchengine optimizes it for the best presentation on desktops and mobile devices.
Pricing: Free with ads, ad-free starting from $79/month.
MailTrack.io is an extension for Gmail that enables you to quickly scan whether your messages were opened and how many people read the email right within your normal inbox interface.
Pricing: Free with MailTrack.io signature, a signature-free version from $4.5/month.
Followupthen is a simple email address that alerts you when you need to send an email response. Use it to set up to-do lists for others, send reminders to yourself, and clear clutter from your inbox. When you’re sending a message, bcc firstname.lastname@example.org (or any other date) so you’re automatically reminded to send a follow-up a week later!
Pricing: Free & paid from $2/month
Email Hunter finds email addresses across the web via the company’s website domain.
Pricing: Free & paid from $49/month
HARO (Help a Reporter Out) provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage.
Pricing: Free & paid from $19/month
Anewstip is a tool for finding relevant media contacts from the world’s largest database, indexing more than 200 million news articles and 1 billion tweets from more than 1 million media contacts.
Mention lets you monitor social mentions and sentiment online to better understand how your / your client’s / a competitor’s brand is being talked about and perceived online. Mention’s influencer scores show you the most important people talking about any of your keywords. Find subject matter experts, future brand ambassadors, and grow your community.
Pricing: From $500/month & some free resources
You worked hard to earn that coverage. So when you succeed, you want to show off and get some recognition. Coverage Book compiles your coverages into beautiful coverage books in minutes and creates reports that your clients/managers will love.
Pricing: From $99/month with a 28-day free trial
In case you need a quick recap, here are all the tools
Analysis: Simply Measured
Presentation: Coverage Book
Publicists, what PR tools do you use to monitor and track the performance of your campaigns?