Customer Marketer

What will you do?

• Content and communication
  • Produce value-driven educational content for existing customers, such as how-to guides, webinars, product tips, explainer videos, and best practice materials.
  • Coordinate version release communication across all customer segments and prepare the necessary content.
  • Support the Services team with ad hoc customer communications and email outreach.

• Retention & adoption
  • Plan and execute targeted initiatives to increase adoption of underused and new features.
  • Coordinate re-engagement efforts to support customers facing adoption challenges, based on triggers such as low usage, spikes in support tickets, etc.
  • Track performance and engagement metrics to continuously optimize customer marketing efforts.

• Loyalty & advocacy
  • Launch, produce, and manage the customer newsletter in collaboration with the Services team.
  • Own, promote, and optimize our Customer Referral Program.
  • Cooperate with product marketers on customer case studies and testimonials.

• Upsell
  • Collaborate with the Services and Product teams to identify upsell opportunities and promote them through tailored campaigns.

You’d be a great fit if you have

• Previous experience in customer marketing, product marketing, or customer success roles, ideally in a SaaS company.
• Proven ability to plan and execute lifecycle or retention campaigns that drive adoption and engagement.
• Hands-on experience creating content that turns complex product value into simple, relatable messages.
• Excellent proficiency in English, with good written and verbal communication skills.
• Strong analytical skills to interpret customer and usage data and translate it into actionable insights.
• Good time management and strong prioritization skills to focus on what drives the most impact.
• A self-starter attitude, solution-oriented mindset, and the ability to take ownership of your work.
• A collaborative, proactive mindset that helps you work effectively across Product, Marketing, and Customer Success.
• A positive, can-do attitude and an eagerness to learn and contribute.

Bonus points for

• Experience in our target industries, creative industries and professional services (e.g., marketing, advertising, architecture, consultancy).

Here’s What Awaits You at Scoro

• Possibility to make an impact: Work on a meaningful, globally used product that helps businesses streamline their workflows and achieve more.
• Stock options package: Be part of Scoro’s growth and share in our success.
• Health benefits: Three paid medical days, health insurance (or option to choose Stebby compensation for Estonian candidates), and mental health services.
• Hybrid work: You can work from our Tallinn or Riga office or remotely – whichever suits you best. The marketing team is based in Tallinn, Riga and the UK.
• Annual leave: More than 5 weeks of paid time off.

• Loyalty days: 1-5 extra holiday days per annum based on tenure.
• Continuous learning: Invest in your growth with trainings, an individual budget for books and courses, and unlimited access to Udemy.
• Community and activities: Connect with teammates through on-site and hybrid events, employee-led initiative groups, and fun sports activities.
• Global gatherings: Meet the entire Scoro team at our bi-annual company-wide events in Tallinn.
• Unique company culture: A diverse international team where trust, teamwork, and laughter go hand in hand. Get a glimpse of the vibe on Instagram and Scoro’s Blog.

What happens next?

If you’re curious to learn more about our recruitment process and what we look for in candidates, check out our blog post: How We Recruit at Scoro: A Sneak Peek Inside.

Please know that at Scoro, we’re an equal opportunity employer and value diversity in our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.