AI has stopped being a side project – it’s rewriting the rules of how professional services businesses operate – and – stay competitive.
Luke Alexander, Chief Digital & AI Officer at Four, has led an ambitious AI transformation in his business. From rolling out Microsoft Copilot across 300+ staff to launching client-facing AI services, Luke’s approach to embedding AI is bold, practical, and refreshingly human.
In this episode, Luke and Harv unpack what it really takes to move from AI experiments to AI integration – and the leadership, structure, and mindset that make it work.
Here’s what we get into:
• How Four operationalized AI across teams (and why fluency beats training)
• The three categories of AI value – assistive, automated, and transformative
• Why senior leadership buy-in is the single biggest success factor
• How to overcome the “AI shame” still holding some teams back
• The impact of AI on agency structures, staffing, and the future of junior roles
If you’re still just experimenting with AI – but haven’t figured out how to truly embed it into the way you operate, this episode shows what that next stage looks like in practice — and what it demands from leadership.
Additional Resources:
👉🏽 Follow Luke on LinkedIn
💡 Check out Four’s website
👨🏽 Follow Harv on LinkedIn.
📈 Measure your business maturity and find out how to get to the next level: https://bit.ly/assess-business-maturity
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