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When businesses talk about “productizing,” they often picture cookie-cutter scopes and rigid templates. But according to Brian Kessman, that’s missing the point. Brian is the founder
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Rachel Bicha is a content writer and strategist for tech, SaaS, and travel companies. With 6+ years of experience managing content for brands of all sizes, from global enterprises to small startups, she knows how to create results-oriented content that ranks and resonates with readers.
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