Senior Marketing Specialist

We are looking for a Senior Marketing Specialist to help us drive the growth of our business. You’ll be part of our Marketing team, and take ownership of demand generation programs. If you have a proven track record of driving impact through developing and executing campaigns that generate quality leads and a sales pipeline, then this might be the job for you!

Main responsibilities:

• Planning and executing global multi-channel demand generation and leading nurture programs to build a pipeline for our Sales team.
• Writing copy for and creating landing pages, email campaigns, social ads, online events and in-product tours and communications.
• Working with internal stakeholders and external agencies to develop marketing and sales enablement assets, including video, ebooks, case studies, webinars and product sheets.
• Running email campaigns to prospects and customers, running A/B tests, and owning audience segmentation, leading scoring and CRM best practices.
• Monitoring, analysing and reporting on campaign and channel performance to provide actionable recommendations and drive continuous improvement.

We offer:

• Stock options package to all our employees.
• Flexibility in how, when, and where you work as we trust that you choose the best and most efficient way for your work-life blend.
• Well-being perks, mental health services, 3 health days (that you can also use as an additional vacation) and extra loyalty days depending on your tenure.
• A personal mentor during onboarding, regular trainings and growth opportunities as we scale.
• A cozy working space in Tallinn/Riga downtown with a selection of drinks, snacks and an atmosphere flooded with humor and sarcasm, and of course – great team events and trainings.
• Individual budget for purchasing books or participating in online courses.
• A chance to work on improving an industry-leading platform that is used globally by 1000+ companies in over 60 countries and experience the excitement and challenges of a fast-growing tech company.
• An international team and unique company culture that is built on trust, common sense, and a dose of laughter.

You might be our newest Scorer if you have:

• 4+ years’ experience of working in a high-growth environment with a focus on B2B / SaaS demand generation or performance marketing.
• Proven track record delivering successful demand gen campaigns across multiple channels, including email, PPC, events and direct mail.
• Confidence in using marketing automation tools (Hubspot preferred), Google Analytics, A/B testing and CRO tools.
• Results-driven, analytical and comfortable working to tight deadlines and changing priorities.
• Proactive and able to work autonomously as well as with cross-functional teams.
• Formal marketing qualification a bonus (IDM, CIM or equivalent)

You get extra points for:

• Having formal marketing qualification (IDM, CIM or equivalent)
• Being passionate about improving the way people work