Your responsibilities include:
- Managing and enhancing the demand generation function at Scoro;
- Developing and executing demand generation initiatives to drive new leads and nurture our existing leads;
- Improving operational processes and reporting related to demand generation activities to measure effectiveness, performance and ROI of marketing spend;
- Developing integrated paid and organic campaigns that significantly increase the overall pipeline;
- Partnering with sales on targets, campaigns, scoring, follow-up strategies, lead management, and reporting;
- Collaborating closely with the Business Development team on campaign strategy, lead management, and ensuring a consistent feedback loop and relationship between marketing and sales;
- Analyzing outcomes in detail, drawing insights and presenting results clearly to facilitate data-driven decision-making.