Your responsibilities include:
- Content creation: creating content in various formats, from blog posts to video scripts to email campaigns;
- Repurposing content: repurposing webinar and blog content in the form of videos, snippets, and podcasts (to name a few) to match the channel and audience expectations;
- Content strategy creation: helping to craft content strategy and iterating it based on the results, feedback, trends, and research findings;
- Collaborating with subject matter experts: you find and work with subject matter experts to create meaningful content that enables our buyers and customers to be better at their jobs;
- Analyzing results and performance: you are comfortable with setting yourself goals, analyzing the performance of the content, and making adjustments based on it.