CEO’s Insight: 5 Ways to Become More Proactive [Video]

Fred Krieger is the Founder & CEO of Scoro, the all-in-one business management software that helps creative companies to work smarter, not harder. Scoro has a team of over 100 people in offices across Europe and the US, and customers in more than 60 countries worldwide.

Besides being a successful leader in the tech world, Fred Krieger has also been an award-winning music producer and songwriter for more than 20 years. He has always been inspired by finding ways to be more productive, work more efficiently and getting things done by methods of time management.

He recently spoke at an international “Future of work” conference – and revealed his secrets of effective project and business management, and gave advice on how to achieve more with less. Watch the inspiring talk below ⬇

Reactive vs Proactive

When we talk about being reactive, a dog with a Frisbee is a perfect analogy. Dogs rely solely on instincts and reflexes. You throw them a bone, and they will run after it. You throw them a Frisbee, and they immediately catch it. Sadly, we as humans have become reactive as well – not physically but mentally. It only takes a split second or one notification to break our focus.

Being proactive, on the other hand, is more complicated. When you type in ‘proactive’, many images show up, all symbolizing ‘proactive’. To truly understand the core meaning of proactive, we should look at the definition:

Proactive definition

But how can we create and control situations at the age of information overload? The following 5 tips will give a much better idea on how to transform the way we work and as a result, save time, energy and money.

1. Slow Down to Speed Up

Although it seems counterintuitive, to speed up, you need to slow down first. It is necessary to slow down and get out of a downward spiral of constant firefighting and multitasking. Otherwise, we will never have the required time, attention and energy to accomplish what truly matters. Instead, we will always be working on the latest and the loudest.

“The latest & loudest thing in your psyche is seldom the most important thing that should take up residence there.” – David Allen, author

2. Eliminate Interruptions

Is it even possible to work on what matters if we are continuously interrupted at work? According to Jonathan Spira, the author of “Overload! How Too Much Information is Hazardous to Your Organization”, interruptions can eat up 28 billion wasted hours a year. Further, there is a growing body of research which reveals that we are interrupted every 3-7 minutes.

Bear in mind these interruptions are not only digital. It is necessary to factor in the physical interruptions when our coworkers ask for our time.

Read on: Workplace Chat Is Killing Our Productivity

Weapons of Mass Distraction

Gloria Mark of the University of California, Irvine, who has studied digital distractions says that we need up to 25 minutes to get back on track to the moment before we were interrupted. Being interrupted also triples the rate we make mistakes, and it causes exhaustion much quicker. Furthermore, interruptions are also said to be:

  • Productivity killers;
  • Significant energy suckers;
  • Work satisfaction destroyers.

Therefore, eliminating interruptions is not only about time and being more efficient, but also about our physical and mental well-being. So be mindful of your time. Schedule your focus time and block it out in your calendar. Better yet, if possible, schedule focus days. Thus far, these days have proven to be very productive for our team in Scoro.

Last but not least, turn off any notifications because ignoring them doesn’t work. Even if you choose not to react immediately, then the right kind of interruption can completely wipe our brain in 30 seconds.

Read on: 5 Easy Ways to Boost Your Team Performance Immediately

3. Shift in Behavior

Doing Pre-planned Things

Doing pre-planned things is a perfect example of working proactively. Regardless, there are some instances when it isn’t considered proactive.

Consider going to a meeting unprepared. Instead of focusing on solving problems, we are wasting time on gathering all the information. To turn it around and make your meetings more fruitful, use pre-meeting minutes to write down all the relevant information for that specific meeting.

Solving Ad-hoc Problems

Easy to categorize this as a reactive work, but with a few simple changes, you can turn it around and make it proactive.

  1. As mentioned earlier, schedule office hours for unexpected problems and helping out your teammates. This is closely related to the next change as well.
  2. Stop switching between tasks and start batching them. For example, instead of checking your emails 15 times a day or reacting to every incoming email, block some time to do it all at once. Whether it’s once a day or 5 times naturally depends on the nature of your role.

Planning for the Future

We don’t have any excuses to make decisions on incomplete information and gut-feeling anymore. Especially now that we have access to data and different software bringing all the information together into one place. Therefore, when planning for the future, be data-driven, review and reflect on the past results and analyze the results.

Everything about your business, one click away

4. Appoint a Chief Time Officer


We can’t overestimate the value of time. For agencies and consulting services, time is in direct correlation with the money we spend. Regardless, a lot of us still choose to be shallow about it.

In Scoro, we believe in the value of time so much that we coined the phrase ‘Chief Time Officer’. And we advise every company to appoint one. But what exactly falls under the job description of a Chief Time Officer? We believe that this person would:

  • Know where the time goes collectively;
  • Ensure that our time is spent wisely;
  • Be responsible for removing time wasters;
  • Make sure we avoid firefighting.

5. Attention to Detail ≠ Micromanagement

Micromanagement (we could also call it “attention to detail”) is actually not something negative when you micromanage the right things. hat these right things are, but as a general direction to set the right course: do not micromanage people, situations or projects. Do micromanage systems, quality, and training.

About Scoro

Scoro is a business management platform helping professional service companies manage their work more efficiently. It combines project management, CRM, billing, and reporting – all in one place. Scoro has been listed in the Technology Fast 50 list by Deloitte, in the Inc. 5000 list, and has been selected as one of the top software companies in EMEA by G2.

In case you have any questions – feel free to reach out! You can also take a tour of the software with a 14-day free trial.